Nike Trainers

Nike is the world’s largest producers of mens footwear and have been manufacturing Nike Trainers for many years now.. They are based in the USA and have been producing a wide range for sportswear and accessories for over 40 years. It is a huge global operation and generates in excess of $18 billion dollars every year.
The name of the company comes from the Greek goddess of victory. They have one of the most recognisable and famous logos in the world, the Nike “Swoosh”. The company was setup by an athlete with a goal of producing the highest quality sports shoes for athletes. The company achieved rapid growth and gained more than 50 percent of the market by the early eighties.
There are a huge range of Nike trainers available on the market today. They produce footwear for a huge range of sports including running, football and tennis. They have also produced Nike trainers in association with many famous sports stars such as the Nike Air Jordan produced with the American baseball star Michael Jordan.
Nike are famous for their Nike Air cushioned sole. The Nike air sole contains an air cushion that provides extra support for runners or other people conducting other sports. Nike are recognised for producing collaborations with other companies. They recently produced the Nike+ trainer which is a collaboration with Apple. It is possible to link the trainers with an iPod to generate running statistics.
The sportswear company has always placed as much effort on the look of their footwear as the design and functionality. Because of this, they provide extremely efficient and functional footwear that look great. Because of this, they have always had links with youth culture.
Nike have been the global market leader for many years and show no signs of being ready to give up this position. Their cutting edge mens trainer development is still the best in the world and they are still releasing some of the best looking and performing shoes on the market.
