Nike Trainers

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Nike Trainers
Nike TrainersNike is the world’s largest producers of mens footwear and have been manufacturing Nike Trainers for many years now.. They are based in the USA and have been producing a wide range for sportswear and accessories for over 40 years. It is a huge global operation and generates in excess of $18 billion dollars every year.

The name of the company comes from the Greek goddess of victory. They have one of the most recognisable and famous logos in the world, the Nike “Swoosh”. The company was setup by an athlete with a goal of producing the highest quality sports shoes for athletes. The company achieved rapid growth and gained more than 50 percent of the market by the early eighties.

There are a huge range of Nike trainers available on the market today. They produce footwear for a huge range of sports including running, football and tennis. They have also produced Nike trainers in association with many famous sports stars such as the Nike Air Jordan produced with the American baseball star Michael Jordan.

Nike are famous for their Nike Air cushioned sole. The Nike air sole contains an air cushion that provides extra support for runners or other people conducting other sports. Nike are recognised for producing collaborations with other companies. They recently produced the Nike+ trainer which is a collaboration with Apple. It is possible to link the trainers with an iPod to generate running statistics.

The sportswear company has always placed as much effort on the look of their footwear as the design and functionality. Because of this, they provide extremely efficient and functional footwear that look great. Because of this, they have always had links with youth culture.

Nike have been the global market leader for many years and show no signs of being ready to give up this position. Their cutting edge mens trainer development is still the best in the world and they are still releasing some of the best looking and performing shoes on the market.

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Adidas Trainers

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Adidas Trainers
Adidas TrainersAdidas is the second largest sportswear manufacturer in the world behind Nike. They are a German company and also own other brands including Reebok and Rockport. They produce a huge range of adidas trainers and other mens sportswear and accessories. As with its major competition, Adidas have a very well known logo. The logo features three bars next to one another and it is recognisable even without the name of Adidas.

Although they are the second largest company globally, they are the largest is Europe with a global turnover of well over $15 billion. The company was formed in the forties as a result of two brothers falling out. One of the brothers setup Adidas and the other setup Puma.

There are a huge range of mens Adidas trainers available along with other sports footwear. They produce some classic pairs such as the Adidas samba and the shell toe. These shoes have a lot of great retro appeal and the shell toe have a huge link to the hip hop community. Run DMC an eighties rap group even released a track as homage to the brand called ‘My Adidas’.

Like many of its rivals, Adidas has had a long association with sports and celebrity. They produced a range in collaboration with Stella McCartney in 2004 which received a huge amount of praise. They are often involved in many major sports events including the Olympics and the world cup. The company provides kits for many major global football teams including France, Germany and Mexico. They produced the groundbreaking Adidas predator football boot. They are the sole producer of sportswear for the NBA.

The company has maintained its German head office but has production and design bases around the world. As well as being able to purchase their product from many sportswear outlets around the world, the company now has many of their own “sports boutiques”.

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Asics Trainers

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Asics Trainers
The company behind Asics trainers is based in Japan and is responsible for a wide range of mens trainers for specific activities such as running, tennis and football. They are recognised as producing some of the best running shoes available on the market.

Like many of their major competitors, Asics has been around as a company since the late forties. They originally started to produce basketball shoes and quickly became a favourite of sports enthusiasts around the world. The original name of the company was Onitsuka and they still produce their Tiger range which has a huge following. A pair of yellow Tigers were featured in the Tarrantino film, Kill Bill.

Asics, derived their name from a Latin phrase that related to living a healthy life.

The company is strongly linked to many sports and sponsors teams in football, cricket and tennis.

There are a huge range of Asics trainers available and they have a strong following from sports enthusiasts and people who are just interested in looking good. Their running shoe range is huge and they provide options for all types of runners and disciplines of running. Many serious runners are very loyal to the Asics brand.

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